CRETE’S MOST TALKED ABOUT LUXURY RESORT, REOPENS THIS SPRING Reopening on 15 April 2026, JW Marriott Crete Resort & Spa

JW Marriott Crete

London – March 24, 2026: As Crete continues to emerge as one of the Mediterranean’s most compelling luxury destinations, JW Marriott Crete Resort & Spa, the luxury seafront resort which launched in 2025, will reopen for the summer season on April 15, welcoming guests to a serene coastal retreat where architecture, nature and understated hospitality come together above the island’s dramatic shoreline near Chania.

Set along Crete’s striking northern coastline, just a 15 minute drive from Chania airport, and 30 minutes from Chania Old Town, the 160-key resort represents a contemporary expression of Mediterranean hospitality. Defined by its nature-led architecture, expansive sea view accommodation and immersive wellness offering, the property has quickly established itself as a flagship destination within the JW Marriott portfolio – marking the brand’s first opening in the Mediterranean and setting a new benchmark for contemporary luxury in Greece.

This season marks the resort’s first full season in operation, inviting guests to experience Crete through a slower, more restorative lens. Set above the bay of Marathi with panoramic views across the Aegean, the property combines expansive sea-facing rooms, suites and private villas with four destination restaurants, direct beach access, an adults-only pool and a deeply immersive wellness programme spanning spa rituals, movement, hiking trails and sound healing.

A Contemporary Sanctuary on the Cretan Coast

Perched above the coastline just outside Chania, JW Marriott Crete Resort & Spa combines dramatic natural surroundings with thoughtful, design led hospitality. The resort’s architecture responds directly to its environment, with natural materials, expansive terraces and open air spaces designed to maximise light, views and connection to the landscape. Throughout the property, indoor and outdoor living flow seamlessly together, reflecting the relaxed rhythms of Mediterranean life.

Accommodation is designed to maximise both privacy and the resort’s uninterrupted coastal setting, with every category oriented towards sea views across the bay of Marathi. Rooms are spacious and understated, defined by natural materials, soft neutral tones and private outdoor terraces, while suites introduce separate living areas with private pools that extend directly towards the horizon. For guests seeking greater seclusion, the resort’s villas — including earth-sheltered and two-level configurations — offer up to two bedrooms, generous indoor-outdoor living space and private pools, creating a more residential experience shaped by light, calm and a strong connection to the landscape.

Design, Wellness and the Rhythm of Island Living

At JW Marriott Crete, wellness is woven into every aspect of the guest experience. Rather than existing as a single amenity, wellbeing is expressed through the resort’s environment, pace and philosophy of hospitality. At its heart is the dedicated yoga deck, positioned to frame uninterrupted sea views, where guests can begin the day with sunrise sessions shaped by the rhythms of the island. This is complemented by a rotating programme of visiting practitioners, each bringing specialist expertise, from movement and mindfulness to sound healing and holistic therapies, allowing guests to engage with wellbeing in a more personalised and evolving way. Alongside this, restorative spa rituals inspired by local traditions and unhurried afternoons spent across the resort’s terraces, pools and natural Cretan beaches create a deeply immersive sense of calm.

This holistic approach reflects the growing appeal of Crete as a destination for travellers seeking balance and meaningful connection with place. As more visitors look beyond the Mediterranean’s most saturated islands, Crete has emerged as a refined alternative, offering dramatic landscapes, cultural richness and a sense of space rarely found elsewhere.

A Culinary Journey Through Crete

Dining at the resort unfolds across four distinct restaurants, each with its own culinary identity and atmosphere: Õnalos for seafood served above the water, Anoee for a contemporary interpretation of Cretan cuisine rooted in local produce, Cuccagna for relaxed Italian dining, and Fayi for all-day Mediterranean dishes shaped by seasonal ingredients. Complementing the restaurants, Suncti serves drinks beside the adults-only pool, while Eēxis transitions from aperitivo through to evening cocktails with panoramic sea views, enhanced by a collaboration with globally renowned mixology collective Soulshakers, bringing a refined, ingredient-led approach to the resort’s cocktail programme.

JW Marriott Crete celebrates the island’s culinary heritage through a contemporary Mediterranean lens, with a strong emphasis on sustainability and provenance. Across all outlets, menus are grounded in seasonal ingredients sourced from local farmers, fishermen and artisanal producers, with many elements drawn directly from the resort’s own JW Garden. Olive oils from family-run groves, freshly caught seafood and indigenous Cretan ingredients form the foundation of a philosophy that prioritises locality, seasonality and low-impact sourcing. The focus remains firmly on Greek and Cretan cuisine, honouring traditions that have shaped the island for centuries, a legacy further recognised as Crete prepares to become the European Region of Gastronomy 2026, rooted in a food culture linked to the UNESCO-recognised Mediterranean Diet.

Guests can enjoy relaxed seaside lunches, elegant evening dining and sunset cocktails overlooking the Aegean, in experiences that reflect both the depth of Cretan gastronomy and the understated sophistication of modern Mediterranean living.

A New Chapter for Luxury Travel in Crete

As the 2026 season begins, JW Marriott Crete Resort & Spa invites travellers to discover a destination that reflects the evolving identity of Crete itself.

Combining contemporary design, immersive wellness experiences and a deep sense of place, the resort offers a refined alternative to the Mediterranean’s high energy island destinations, one where tranquility, authenticity and architectural elegance define the experience.

Reservations for the 2026 season (April – October) are now open. Rates begin at 320 EUROS per night during low season, including breakfast. From June onwards in high season, rates start from 400 EUROS, including breakfast.

For more information, please visit: www.jwmarriottcrete.com

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About JW Marriott

JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are more than 125 JW Marriott hotels in 40 countries and territories worldwide that cater to sophisticated, mindful travellers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enrol for free or for more information about the program, visit marriottbonvoy.com.

About SWOT Hospitality

Founded in May 2013 in May 2013, SWOT Hospitality is a premier Athens-based hotel management company. Beyond core management, the firm specializes in real estate development, investment and project management, as well as comprehensive sales, marketing, and advisory services. The company’s deep expertise, professionalism, and proven ability to navigate the evolving demands of the international hospitality market have made it the partner of choice for leading investors and entrepreneurs seeking to realize their investment visions.

Currently, SWOT Hospitality manages a diverse portfolio valued at €600 million across Greece and Southeast Europe. As a certified white-label operator, the company maintains strategic partnerships with international brands such as Marriott International, Accor, Hyatt Hotels Corporation, Hilton, and Nikki Beach Hotels & Resorts, while also collaborating with IHG Hotels & Resorts and The Leading Hotels of the World.The company’s experienced team brings extensive international experience in the acquisition, development, and management of landmark hospitality assets, representing a combined capacity of more than 3,500 rooms and a total asset value exceeding €1 billion.